This painting was once a part of the “Mel Bochner: Strong Language” exhibition at the Jewish Museum and represents it perfectly. All of the phrases in the painting represent the same idea: business is closing and the remaining products need to be sold out fast. Moreover, these phrases are commonly used in such situations. The strength of these expression is in their banality: they are so widely known and used that it is impossible to escape their meaning as it is impossible to escape the bright colors – these phrases are overwhelming. At the same time, even when colors get so mixed as to prevent the viewer from distinguishing a word or a letter without a closer look, the language forces the mind to finish the phrase.